Verifying vouchers

Being back in Makati has forced me to look at other aspects that I have neglected to notice while I was in Manila.

Like the logic of McMoney.

These are the coupons distributed by McDonald’s Philippines at the start of every year offering discounts to certain food items and meals. During their latest ad, it showed a shady deal taking place, with the McMoney being used for payment. Wads of McMoney were also used to pay off the delivery guy. However, in real life one can only use them one coupon for each transaction.

Now I’m not saying that McDonald’s has engaged in misleading advertising, but showing the alternative on TV has got me thinking: why can’t we use multiple coupons per transaction? It’s not like we won’t shell out real money if we use all the coupons, since the coupons only offer a discount. It defeats the purpose of mass producing them and each customer having 3-5 envelopes worth of coupons with around 10 coupons, yet only using them only once per visit.

If McDonald’s want to increase its volume, they should allow multiple coupons each time people eat. Or are they trying to recover the cost with the other non-coupon items per order? What if the customer only orders that specific discounted item, how then will the company recover the cost?

Just a thought experiment.